Bali's tourism industry to target domestic market

DENPASAR (indo.com): Bali's tourism industry will target to domestic market following the Bali's October 12 bombings.

Tourism industry leaders has agreed to undertake an aggressive marketing campaign to target domestic market, with domestic arrivals being targeted at 5 million, equivalent to 5% of the countries total population.

Indonesia's Minister of Culture and Tourism, I Gede Ardika has said that Bali is expected to see full recovery in 2004.

He said that the next three months would be dedicated to industry rescue efforts, the first six months of 2003 for rehabilitation, and the last half of next year for normalization efforts.

Restoring international market confidence on Bali a safe, secure and attractive tourism destination is the central theme of the respective phases.

The minister had also a meeting with tourism industry leaders to discuss a number of issues arising from the October 12th bomb attack in Legian-Kuta. The issues discussed at the meeting include a repositioning of the Bali travel product, the handling of information, and a plan to undertake the road shows. Those all cases are within the context of empathetic steps to restore Bali's positive public image.