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Indo.com at Glance
Description of site indo.com commonly known as Bali Online, started
with tourism, is basically the pioneer in the internet travel company.
Indo.com delivers the ultimate source of information about Bali
and Indonesia on the internet where customers and potential ones
can easily find any informations they need to make an intelligent
purchasing decision.
Set up in 1995, indo.com is in the forefront in the industry, now
has taken the lead by providing new “Online Reservation System”
which facilitate customers from checking room availability to making
online treservations, Real Time ie they get confirmation instantly.
All payment is done through ‘Verisign’ which system also used by
Amazon and eBay.
Behavior Pattern Trends
- Monthly Unique Visitors 250,000
- Monthly number of hits 3,500,000
- Page Views 1,150,000
Source: indo.com research
- We have over 17,000 links to our site
- 30,000 rooms reservation were made through indo.com in 1999
- Our business partners are known to be more than 300 companies
indo.com…Strategic Partner for Inbound Travelers
Brand Position
Objective
- is to:
- Promote Indonesia for its travel and tourism purposes
- Attract as many people around the globe to visit Indonesia
- Become pioneer of Indonesia’s travel site, to grab attractive
international markets providing information, community and transaction
site for target customers, and strategically create options
for people to enter Indonesia’s domestic markets.
indo.com Office
- indo.com has 2 offices in Indonesia, both in Jakarta and
Bali
We run both corporate and business unit in Jakarta whilst in
Bali, we concentrate on business unit only
- To date, Total 85 employees, come from a solid background,
made a strong energetic team to run maintaining our leadership
in the category and yet expand the business
What we have
Travel Site
- Jakarta Online
- Yogya Online
- Lombok Online
budget.indo.com
Arts & Crafts
- silver.indo.com
- wood.indo.com
Arts & Crafts
Marketing Strategy: Target Group
- Targeted towards general public sited anywhere in the world,
but the core target are mostly business travelers across regions
who chose Indonesia as their travel destination
- Demographically are defined as:
- Adults aged 25 – 45
- Average income US$ 72,000 per annum
- Psychographically defined as well educated, internet savvy,
high internet usage inclusive used to do any transaction online.
- Users occupation: business managers, professionals and employees
- Behavioral
- These travelers are characterized as Repeaters, where we can
assume that the majority of the audience knows the area as to
where they want to stay (>74%) and that a large number of business
travelers are the tourists themselves
- Demographically
- Basically international market, mostly reside in urban areas
Advertising Opportunity
- indo.com will offer business to advertisers who want to advertise
on indo.com to communicate their products and services through
advertising placements towards their target customers
Advertising Info
- Ad type
- Banner
- Banner Type
- jpg / gif ; 468 x 60 pixels ; maximum 10 kbytes
- Ratecard
- Front Page Banner : US$ 1,500 per month
- Inside Page Banner : US$ 750 per month
- 3 month purchase : discount 50%
- Payment Info
- Payment policy : billed at start of campaign
- Payment methods : bank transfer
- Advertising Contact Info
- Contact name : Maya Shintawati
- Contact e mail address : maya@indo.com
- Contact phone number 062 – 021 – 798 42 90
Why Advertise with indo.com
- indo.com is the leading Indonesia’s travel site who allows
advertisers:
- to have international market visibility
- build strong awareness towards international community
- to have international market visibility
- who want to reach similar target group ie:
- High income earners
- Business professionals
- Premium class travelers
- Advertise with indo.com means advertise with a
site which successfully establish more than 17,000 links
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