Beginning in the 1970s, a young generation of backpackers began to arrive in Ubud as they scoured Asia looking for inspiration, mystical experience and a good place to hang out. Ubud responded by providing an increasing number of services to accommodate the wishes of their western guests. Cafes, bungalows and bars began to appear and young Balinese from Ubud started to hang out with their foreign friends, learn English, learn business, and adopt whatever aspects of western culture appealed to their aesthetic sensibilities. In more than a few cases these Ubudians married their foreign friends, and founded all manner of businesses and other projects together--not to mention families. As a consequence of the easy mixing of locals and foreigners for decades, Ubud seems to have be come one of the most socially integrated places in Southeast Asia.